A successful brand is not built on fabric alone
Do large fashion brands excite you and make you want to spend your life savings on their latest handbag? Are you constantly reblogging, tweeting, instagramming the latest fashion trendsetters? This is the power of marketing and we want to help you master it.
Fashion marketing is a rapidly growing sector and Raffles gives you the unique opportunity to study a degree at the intersection of fashion and business.
What you’ll learn in this fashion marketing course
In order to stay ahead of the fast-paced industry of fashion, a marketer needs to be able to incorporate a wide range of practical business and creative skills in fashion – including branding, management, buying, styling and digital marketing.
At Raffles, we will equip you with these skills, so at the end of the course, you’ll be able to bring collections from the designer’s studio, to the wholesale showroom, to retail outlets. You’ll create brand and advertising strategies, and put them in place.
We’ll encourage your creativity. We want you to set the new fashion marketing agenda, and we’ll train you to become the creative leaders of tomorrow’s fashion industry.
Fashion marketing is for you if…
Fashion excites you but the thought of making a garment stops you from pursuing it as a career. You much rather think of how to create an image around that garment and how to sell it.
You want to be the one forecasting what will come and set the creative and strategic direction of the brand instead of designing the collections. And when the products are being created, you are already planning your next move.
You have an eye for style but know that clothing need more than nice detailing to sell. You know how a good story and strong images can change people’s perception of really anything, and you’d like be one of those storytellers.
Why choose a fashion marketing course at Raffles?
As the fashion and retail sectors grow, fashion marketers are in constant demand. Raffles offers the only bachelor degree in fashion marketing in Australia, so you’ll have a competitive edge that your potential fashion house employers dream of.
Your lecturers are all industry professionals, who will guide you through your degree to make sure you’re given the latest market updates and knowledge. You’ll work on professional briefs, often with real clients who understand the industry standards. You’ll work on fashion business and marketing proposals and build a professional portfolio that will give you a serious head start when going for that first job.
In the final stages of your degree you will have mastered your presentation skills to pitch your ideas to both lecturers and industry guests.
You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.
Areas of employment include:
Public relations manager
The Bachelor of Design majoring in Fashion Marketing is a full-time, 3-year degree available at our Parramatta campus. You can choose to wrap up your studies after two years, and receive an Associate Degree.