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FM004 Social Psychology of Fashion

6 credit points

Course Code FM004

Subject Outline

FM004 Social Psychology of Fashion


Elise Slater

Program Director

Nicholas Comino

Credit points



1 term


FM012 Introduction to Fashion Marketing

FM001 Fashion Communication

FM011 Fashion Journalism

Contact HPW

6 hours

Self Study Hours/Week




Subject Description

The aim of this subject is to help students evaluate theories of social psychology and understand the forces that drive trends in the fashion marketplace. This subject surveys what psychology and sociology are as applicable to fashion and focuses on the meaning of fashion to the individual in the context of culture and societies. Social symbolisms communicated through fashion are identified and explored in a fashion-forecasting context.



The module has two distinct areas of study: Discussion and analysis of the forces and drivers that move fashion and how the resulting trends are structured in the marketplace.

1. Theories of social psychology and the evolving presentation of identity: encompasses a grounding in social and psychological theories of fashion that explain the forces that drive fashion; An introduction to social themes that particularly affect fashion, for example gender construction and luxury.

2. The way trends in fashion move through the marketplace: details the key areas of discourse in how fashion moves through culture, cultural change, trend forecasting and marketplace delivery.


Learning outcomes or Competencies

On successful completion of this subject, students will be able to:

  1. Understand and interpret the issues surrounding contemporary theories on fashion theory;

  2. Interpret and analyse the value of needs and desires;

  3. Interpret gender issues and their presence in the fashion industry;

  4. Analyse how social circumstances affect dress, and affect consumer motivation;

  5. Interpret how people communicate non-verbally through dress and fashions;

  6. Analyse the influence of appearance on purchase decisions and consumer demand;

  7. Articulate the importance of fashion to the individual in the present, as having evolved through historical and contemporary influences.


Assessment Tasks:





Learning outcomes assessed

Assessment due


Social Trend Research Report & Mood Board & visual journal

Research Report

(800-1000 words)

Mood board

Visual Diary


1, 2, 3, 4, 5, 7

Week 4 – 9am


Consumer Trend Research & Mood Board

Research project,

(800-1000 words)

Visual outcome

and presentation.


1, 2, 3, 4, 5, 7

Week 8

In-class presentation


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