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FM007 Styling

Subject Outline

FM007 Styling


Brendan Smith

Program Director

Nick Comino


Introduction to Fashion Marketing

Contact hours/week


Credit points



1 term

Self Study Hours/Week




Subject Description

The purpose of this subject is to provide the student with the understanding of style in fashion, not only as it is related to the current trends but also the development of fashion styles throughout contemporary history and its relation to culture and subculture. The subject also examines the practical side of styling and its application in the fashion industry.



What is style?

What is styling?

The history of style: the evolution of fashion styles through contemporary history

The culture of style: style as a representation of culture and subculture

Visual communication through style: what we say with what we wear.

The function of clothing: needs & wants.

The fashion cycle: what goes around comes around?

Trends  -What is a trend?

-Tracing a trend

            -Trend forecasting agencies (e.g., Stylesight)

Fashion influencers and deciding factors

Styling concepts

Overview of the different types of styling.

Fashion related:







-Runway /catwalk

Non-Fashion related:



Working as a stylist in the fashion industry


Learning outcomes or Competencies

  1. Identify, research, develop and explore styling concepts

  2. Research global fashion trends

  3. Produce a styling plan

  4. Understand the evolution of style throughout history and various cultures

  5. Trace and analyse a trend

  6. Understand and analyse visual communication through imagery

  7. Work from a client brief




Weighting %

Week Due

Learning Outcome

1. Trace and Analyse a Trend

Report & presentation



1, 2, 3, 4, 5, 6

2.  Style File. Tear sheet inspiration portfolio, product research journal

Style-file Journal



1, 2, 3, 4, 5, 6

3.  Concept development, editorial photo-shoot & presentation

Project & presentation



1, 2, 3, 4, 5, 6, 7


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