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FM010 Styling II

6 credit points

Course Code FM010

Subject Outline

FM010 Styling II


Brendan Smith

Program Director

Nick Comino


Introduction to Fashion Marketing

Contact hours/week


Credit points



1 term

Self Study hours/week




Subject Description

The aim of this subject is to extend the practical applications learned in Styling in a more conceptual environment.

It examines the relationships between style, design and art in order to expand the perspectives for concept development and creative direction.

This subject allows students to partner with peers from other disciplines on collaborative projects.  



A stylist never works alone.

Collaboration is key to this profession and essential to its survival.

Managing relations and answering client briefs is crucial to the success of a styling project – however, without compromising the creative direction and outcome.

In this subject the students will work directly with peers from Fashion Design, Photography and potentially other departments on collaborative projects.  

Project management- working within and managing group projects, including time management, creative direction and desired outcome.

Creative direction- with consideration for the collaborative vision, setting a creative direction to guide the work process. This includes concept research, creating story-boards and style-plans, sourcing props and materials, styling garments, coordinating photo/video shoots and editing.
Visual communication- visual language and the semiotics of imagery.

Fashion photography & video- how to style and capture images (composition, setting, lighting) and working with the camera.
Editing- the process of selecting images & sequences of moving images including digitally manipulating and stylizing an image.


Learning outcomes or Competencies

  1. Identify, Research and develop styling concepts

  2. Manage professional projects and relations

  3. Apply principles of fashion styling in a work based environment

  4. Research and interpret current design trends

  5. Demonstrate competency in sourcing appropriately for a brief


Assessment Table



Weighting %

Week Due

Learning Outcome

1. A Commissioned Editorial Video Project.

Editorial styling video project – including written concept, style plan & material sourcing & costings sheet


Week 5

1, 2, 3, 4, 5, 6

2. A Conceptual Collaborative Styling Project.

Styling project and presentation with photo shoot


Week 9

1, 2, 3, 4, 5, 6


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