GD062 Visual Language Past and Present

6 credit points

Course Code GD062

Subject Outline

GD062 Visual Language Past and Present

Lecturer

Caroline Koegler

Term:

Term 3 2016

Program Director

Edward Coffey

Duration

1 Term

Co/Pre-requisites

GD060 Typography

Contact hours/week

7.5

Credit points

6

Self Study hours/week

9.2

 

Subject Description

To understand the value and application of the many forms and codes of visual communication in contemporary society through the study of its origins and development in context of social, cultural and technological change.

 

Content

Students will research and analyse the origins and historical development of symbols, design style, art movements and other visual languages and their significance and influence on contemporary design and the visual identity. The development of typographic design will be equally examined with particular reference to the impact of specific movements, mass media reproduction and the digital revolution. Students will then demonstrate their knowledge through the research, design and presentation of an aspect of visible language selected from a limited number of design projects briefed in class. They will also experiment conceptually with typography as a tool in graphic design.

 

Learning outcomes

1. Research, and apply concepts with reference to historic precedents

2. Analyse the impact of historical evolution on the design and applications
of visible languages in contemporary society

3. Present and visually communicate historical/contemporary information

4. Research the impact of technological developments on the design and
production of visible languages  

5. Through experimentation, develop imaginative concepts appropriate to project briefs

6. Synthesise knowledge and skills to thoughtfully design and develop symbol systems and letterforms/typefaces through progressive evaluation and refinement

 

Assessment Table

Name/No

Type

%

Week Due

Learning Outcome

AB1.

Exercises

Individual

40

3

1,2,3,4,5

AB2.
Logo Design

Individual

30

9

1,2,3,5,6

AB3.
Icon Design

Individual

30

9

1,2,3,5,6

 

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