GD068 Design and Print Management

6 credit points

Course Code GD068

Subject Outline

GD068 Design and Print Management

 

Lecturer

Edward Coffey

Term

Term 2 2016

Program Director

Edward Coffey

Duration

1 Term

Co/Pre-requisites

NA

Contact hours/week

7.5

Credit points

6

Self Study hours/week

9.2

 

Subject Description

The aim of this subject is to provide students with the skills and techniques for producing clear and efficient visual communication through the medium of print. This subject is designed to enhance students graphic design skills with a sound knowledge of prepress and print processes through the production of a personal work.

 

Content

In this subject students will gain comprehensive knowledge of the technical requirements of the print production utilising software programs such as Adobe Illustrator, Photoshop and InDesign. Students will oversee the production of their own designs, from brief generation through to final print-ready artwork. Students will also be required to conduct detailed research into the print industry and its vital role within graphic design.

 

Learning outcomes

1. Gain an understanding and knowledge of printing techniques and the print industry.

2. Generate resolved graphic design solutions from brief to the final printed outcome and deliver material  
   which meets printer requirements.

3. Understanding of printing techniques and processes including: paper stock, print runs, die-cuts,
   embellishments and screen printing.

4. Apply conceptual and critical approaches to resolving design and printing problems.

 

Assessment Table

Name/No

Type

%

Week Due

Learning Outcome

AB1 -  Printer Research

Individual

35

5a

Through self-initiated research and discussions with a printer, the student will gain an understanding of the issues surrounding the production of printed work and the relationships between graphic designers and printers. Students will also take this newly acquired knowledge and produce a sophisticated and informative poster, aimed at graphic designers.

AB2 – Invitation Design

Individual

45

8A

Students will experiment with a range of print techniques to produce a stand-out piece of graphic design. Strong design, layout and typography should also be shown.

AB3 -

Individual

20

9A

A clear understanding of the print industry and the ability to confidently create work from brief through to final printed piece.

 

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