PH049 Photography for Designers

6 credit points

Course Code PH049

Subject Outline

PH049 Photography for Designers

Lecturer

Stak Constantinou

Program Director

Sarah Abad

Credit points

6

Duration

8 weeks

Co/Pre-requisites

N/A

Contact hours/week

7.5

   

Self Study hours/week

7.5

 

Subject Description

This subject introduces students to the creative potential of photography in visual communication and design.


Students will also learn how they can successfully collaborate with professional photographers, as well as producing their own high quality images tailored to their own industry. Students will gain an insight in regards to the physical limitations of lighting and optics, thus giving them a greater understanding of how photographers work around this to best meet the requirements and requests of their clients.


Another integral part of this subject is learning non-destructive processing techniques, as well as colour management and printing. This will assist design students in preparing high quality image files for both digital and printed media.

 

Content

Camera Technology

  • creative use of shutter speed and aperture

  • correct exposure

  • understanding lens characteristics

  • digital photography and shooting raw

 

Image Processing/ Printing

  • processing raw files

  • non- destructive editing and retouching

  • colour management

  • printing techniques


Lighting

  • using available light

  • using portable flash and studio flash

  • creating dimension

  • creating mood and atmosphere


Collaboration

  • how to brief a photographer

  • understanding limitations


Exploring Specialty Areas

  • developing a creative proposal

  • refining photographic technique

  • tailoring a project to a specialty area (relevant to your industry)

 

Learning outcomes or Competencies

  1. Operate a camera using manual controls

  2. Produce correctly exposed digital files using both continuous light and flash

  3. Process and produce high quality digital files for screen and print media

  4. Produce high quality photographic prints using advanced editing techniques

  5. Exhibit a creative approach to photographic image making.

  6. Research and develop a project proposal

  1. Present work in a professional manner, in accord with the requirements of the photographic brief

 

Assessment Table

Name/No

Type

Weighting %

Week Due

Learning Outcome

PH049A1

Camera Skills

40

3/6

1, 2, 3, 5, 6, 7

PH049A2

Processing & Printing Skills

20

9

3, 4, 7

PH049A3

Photographic Brief based on Specialty Area

40

6/9

1, 2, 3, 4, 5, 6, 7

 

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