Bachelor of Commerce majoring in Tourism

Tourism is the perfect avenue if you’re interested in combining your work with travel. It focuses on the behaviour and motivation of tourists and the businesses which service them as well as the economic and social impacts of tourism.

Degrees in tourism tend to be vocationally-oriented. As the tourism sector grows and becomes more complex, it needs a well-trained workforce that understands its working, management and marketing. A degree in tourism provides background knowledge of the industry, and transferable skills that can be applied within a range of public and private sectors.

By studying a commerce degree, you’ll develop an understanding of the importance of management and marketing and you’ll extend your skills base. Research, critical thinking and analysis are all part of the study of tourism within the structure of a commerce degree. You’ll also gain an understanding of the principles of hospitality, which is closely linked to tourism management.

Careers 

Careers in tourism contribute significantly to the economy, to increased understanding of human behaviour, and to building relationships with other countries. Globally tourism is already one of the main income earners for an increasing number of countries. Some estimates indicate that travel and tourism are responsible for approximately 10% of all jobs worldwide. In Australia certainly, tourism is one of the key industries, contributing billions of dollars into our economy annually, which translates into millions of jobs and career opportunities.

The field of tourism is quite diverse and covers a wide range of areas:

• Transport
• Conferences and conventions
• Arts and culture
• Hotels, food and beverage
• Ecotourism
• Outdoor recreation
• Resorts
• Travel management consultancies
• Tourism authorities
• Marketing and sales in the tourism industry

Course Outline  

The Bachelor of Commerce (majoring in Tourism) is 3 years full time.

Semester 1
Management Essentials for Today’s Business
Marketing Basics for Competitive Positioning
Data Management for Business Success
Key Economic Principles for Business

Semester 2
Managing People and Organisations
Trends and Opportunities in Hospitality and Tourism
Managing Business Information in Hospitality and Tourism
Tourism Planning and Development

Semester 3
Innovation and Entrepreneurship
Essential E-marketing Strategy
Effective Communication in the Corporate Environment
Tourism Elective

Semester 4
Understanding Today’s Consumers
Success Strategies for International Marketing
Tourism Elective
Elective
Associate Degree Exit point

Semester 5
Why Corporate Social Responsibility Matters
Tourism Elective
Elective
Elective

Semester 6
Industry Experience
Integrative Tourism Project

Course Outline and Subject Descriptions (PDF) 

For information about fees, intake dates, entry requirements and application procedure, go to the Apply section.

See the Before you start section for:

• information about budgeting for your course
• forms
• and other important information

All students also need to be aware of the student handbook to keep informed about policies and procedures.