Ethos

The logo

 

Raffles College of Design and Commerce logo aims to convey the College’s essence - what it is today and what it aspires to be in the future.

Raffles College of Design and Commerce logo

 

 

 

 

 

The logo is focused on some key elements:

- The clear enunciation of the RAFFLES brand (cadmium yellow). Both the name and colour draw their heritage from the Raffles Education Corporation (REC) of which we are a member.

- The announcement of the key disciplines DESIGN and COMMERCE.

- The YELLOW DOT represents the individual because it's individuals that are most important to us. All our students and staff are individuals and it's they who may up the wonderful, dynamic, eclectic community that is Raffles. It also represents the idea that it's individuals who make up communities.

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While not part of our logo, we use the graphic device of a YELLOW SQUARE. We call it our canvas. It's a space that allows us to be as creative as we want. It's a space we can do whatever we like with. It's a space we can have fun with. It's our space. It represents the college and everything we stand for... creativity, innovation and flexibility. It also is there to encourage our students and staff to "think outside the square".

Our logo and graphic elements underpin the vision and mission of the College that aspires to innovation and excellence in teaching and the empowerment of the individual through learning.

 
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Graduate James Lee started his own successful studio and design company after completing his Degree with a major in photography. James says "Although it's early days, I'm having a great career thanks to the firm foundation given to me at Raffles. I loved the teachers and the real care and concern I received. The more I put in, the more they put in. I really appreciated small classes and individual attention as developing a style takes crafting from the teacher's side."

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Career Advisors Day
June 09, 2010
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