Ethos

The logo

 

Raffles College of Design and Commerce logo aims to convey the College’s essence - what it is today and what it aspires to be in the future.

Raffles College of Design and Commerce logo

 

 

 

 

 

The logo is focused on some key elements:

- The clear enunciation of the RAFFLES brand (cadmium yellow). Both the name and colour draw their heritage from the Raffles Education Corporation (REC) of which we are a member.

- The announcement of the key disciplines DESIGN and COMMERCE.

- The YELLOW DOT represents the individual because it's individuals that are most important to us. All our students and staff are individuals and it's they who may up the wonderful, dynamic, eclectic community that is Raffles. It also represents the idea that it's individuals who make up communities.

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While not part of our logo, we use the graphic device of a YELLOW SQUARE. We call it our canvas. It's a space that allows us to be as creative as we want. It's a space we can do whatever we like with. It's a space we can have fun with. It's our space. It represents the college and everything we stand for... creativity, innovation and flexibility. It also is there to encourage our students and staff to "think outside the square".

Our logo and graphic elements underpin the vision and mission of the College that aspires to innovation and excellence in teaching and the empowerment of the individual through learning.

 
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David Irawan is working towards a career in interior design. "I heard about Raffles through an agent in Indonesia. I wanted to further my studies with a course in interior design as there are great job opportunities in Indonesia's local interior design industry. I'm discovering more about where my creative competence lies and what I'm really capable of, now that I'm studying interior design here."

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June 09, 2010
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