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Bachelor of Commerce majoring in Marketing

Overview

Marketing is an essential survival tool in today’s competitive business environment. Marketing impacts upon almost everything we see and do in today’s world. As a marketing graduate you'll get the opportunity to take up an exciting career requiring talent and creativity.

A degree in marketing explores practical, real-world application of marketing principles-in other words, it is a marriage of business management with marketing.

The marketing major introduces the subject in the wider context of how it impacts upon business. You’ll learn how business identifies and gets to know their target markets, then learning will move towards tailoring messages and products to build and maintain a sustainable business.

Marketing is often misunderstood in its contribution to successful businesses, so a comprehensive approach to all aspects of marketing is offered in our subjects. The subjects offered for study allow you to explore the extensive scope of the marketing function. The most important aspects are introduced as well as offered in-depth with later semester subjects that cover discovering customers and how to grow potential markets. Competitive analysis and innovative distribution options are also covered.

Your study will allow you to prepare for a rapidly changing and increasingly competitive global commercial environment. You’ll learn about the importance of customers and how to match what your business does to their requirements. You’ll develop a critical thinking approach to review the competitive offerings in the area of your work or passion and always keep a look out for emerging trends that can impact on your success and potentially offer you new growth opportunities.

Careers

A career in marketing can include a number of positions and career pathways. Typical occupations for graduates include:

marketing assistant
sales representative
publicity officer
business development coordinator
market research assistant.

Advertising, fundraising, sales, marketing, promotions and public relations are also included under the banner of marketing. A marketing manager is typically more 'numbers-oriented' and results-driven, than a marketer, who might be more involved in the creative process.

The marketing team works together to complete projects that persuade consumers to buy their products or services. The marketing manager's role is to develop the marketing strategy and bring together a team of creative individuals towards one common goal.

Course Outline

The Bachelor of Commerce (majoring in Marketing) is 3 years full time. Course Outline and Subject Descriptions (PDF)

Semester 1	Semester 2
Management Essentials for Today’s Business	Managing People and Organisations
Marketing Basics for Competitive Positioning	Managerial Accounting
Data Management for Business Success	Essentials of Business Law
Key Economic Principles for Business	Information and Data Management: Basic Mathematics and Computing

Semester 3	Semester 4
Innovation and Entrepreneurship	Knowledge Management for Today’s Competitive Company
International Business	Perspectives on International Trade and Finance
Business Finance for Business Success	Marketing Elective
Marketing Elective	Elective

Associate Degree Exit point

Semester 5	Semester 6
Why Corporate Social Responsibility Matters	Industry Experience
Marketing Elective	Integrative Marketing Project
Marketing Elective
Elective

How to Apply

For information about fees, intake dates, entry requirements and application procedures, go to the Apply section.

Apply for a scholarship to study a design bachelor degree of your choice. Australian and International scholarships are available to all students currently in Year 12.

See the Before You Start section for: