Raffles represented at the Type Director’s Club Exhibition in New York

By Caroline Koegler

The Type Directors Club is the leading international organisation recognising excellence in typography. Through their annual competition, the TDC highlights the best of the best typographic work from studios and individuals around the world.

We submitted a project designed for Raffles to the competition, and only a few weeks later were notified that our work received the “Certificate of Typographic Excellence”. It was a stupendous surprise to receive this prestigious award, after entering for the very first time.

As winners, we were invited to attend the opening reception. I was lucky to have the opportunity to travel to New York City for the event – after crossing a few hurdles that involved re-scheduling my honeymoon and seven painful hours on the phone to the airline to change the flights.

The exhibition was held at 41 Cooper Square, an architecturally impressive building, housing the Cooper Union's School of Engineering and School of Art. On view were selections of winning work including print design, corporate branding and digital.

On the night the audience consisted mainly of TDC members and award winners, the latter identifiable by their red “I am a winner” badges.

At the award ceremony, three outstanding achievements were recognised.

The Beatrice Warde Scholarship for young female students went to Ania Wielunska, a design student from the Academy of Fine Arts in Warsaw, Poland. Ania has an incredibly impressive portfolio and her type designs reveal exceptional talent, sophistication and skill.

Best In Show went to Ari Weinkle, an artist and designer from Boston. His work “Feelers” is a typographic experiment based on the movement of animal appendages. Animated 3D characters move like sea creatures, equally weird and beautiful.

The highest accolade, the TDC Medal, was awarded to Zuzana Licko and Rudy VanderLans of Emigre magazine.

It has been a great experience to be involved with the TDC. I’ll keep the badge from the reception as a trophy, and took a second one for my colleague Edward Coffey, who equally shares the merit in winning the award.

We feel honoured to be exhibited alongside the most talented and influential graphic designers in the world. Eight exhibitions are currently touring cities in the United States, Europe and Asia. The winning works will be published in the upcoming TDC Annual, available at the end of the year.

We encourage all our Graphic Design students to get involved with the organisation. The TDC competition contains a separate category for student work. Graphic design students interested in submitting their work to next year’s competition will be able to find all the details on the TDC website.



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